Personalization - Merge Fields
Messages can be quickly personalized inserting receivers data source fields (content variables) inside the HTML or Text content. The variables are supplied by the Receivers data source you have linked your project to.
You are able to insert merge fields from both HTML and text editors. Find below the steps to insert merge fields when editing an HTML or a text content.
1. Place the cursor in the content where you want the merge fields to be inserted.
2. Using the HTML editor, click on in the toolbar. Using the text editor, enter the following script <%=DefaultStr(Record.Fields("Name of the Data Source Field"), "Default Value if Field is empty")%>.
3. All fields that you have linked your project to are listed as well as six additional fields that are parsed from actual data source fields when available. A default value that substitutes to empty records can be specified.
FullName: Values for this field are parsed from the [FirstName] and [LastName] fields, when available. First letters are capitalized, others uncapitalized.
FirstName: Available if association of the data source field with 'First Name' was made during linking (see Field Binding). First letter is capitalized, others uncapitalized.
LastName: Available if association of the data source field with 'Last Name' was made during linking (see Field Binding). First letter is capitalized, others uncapitalized.
EmailAddress: Values for this field are parsed from the two previous and the following fields and comply with the "Name" <xyz@abc.tld> syntax.
Email: Available if association of the data source field with 'Email' was made during linking (see Field Binding). Erroneous addresses are checked using the address filter.
Fax: Available if association of the data source field with 'Fax' was made during linking (see Field Binding).
SMS: Available if association of the data source field with 'SMS' was made during linking (see Field Binding).

Note that, at the bottom of the window, the code to insert merge field is automatically generated.
4. Click on OK
Once the data source field is inserted, it is represented as a picture in the HTML editor. If you want to edit a data source field, select it and click on .
Subject Personalization:
For inserting merge fields in the message subject, go to Header Properties and enter {fieldname} in the subject field.